Evaluate Your Site
The first step of auditing your SEO is checking how Google or other major search engines will view your site. Are they seeing a large block of flash instead of text, how are the menus organized and how many clicks in does it take for a consumer to get content? (Two clicks to reach content are ideal.) Does the home page have enough text to support the company's message, and to tell the search engine's crawlers who they are and what they do? Are there descriptions behind any photos for the crawlers to read? Essentially, how does Google see your web site?
Check your site with a search called a site operator. Type in "site:where2getit" for the search engine to return the number of pages. This number includes all subdomains, examples: www., store., email., Etc. If the number of cached or crawled pages comes up low, you might have a problem. The biggest websites bring back thousands of cached links so that is who you're competing with.
Look for content duplication across your website by putting "quotes" around a phrase to see if it returns more than one page with that exact phrasing. This counts against you in the search engine rankings and should be avoided.
URL Considerations for SEO
There are different types of URLs that large websites may use.
Static: Unchanging URL related to fixed content- pulls content from a database Readable- A real URL written in plain English (should contain keywords relevant to your site) Logical- A logical URL system will work with address-bar navigation in a branched system. Ex- /where2getit/storelocator If we removed the words store locator it would only take you to Where 2 Get It's home page Canonical- Each URL displays its own unique contentIf two different URLs return the same site that means there is duplicate content and that any links to the sites are being split between the two. For example: where2getit.com or http://where2getit
Check Your Page Rank
A great tool to check your site's page rank is the Google Toolbar (toolbar.google.com to download). Through this tool you can see an accurate measure of how information is flowing through the navigation of your site. The farther away from the home page the content is, the more diluted the relevancy and therefore page rank that it's given. Another important toolbar feature is backward links and the Link:Operator. This tells you how many back links Google sees on your site. More back links gives your site more weight on content relevancy and you will be rewarded with a higher organic ranking.
Keyword and Content Labeling
Rules for Titles:
Length should be 70 characters or less Keyword rich or well-branded Unique- every page should have its own unique titleHere are two useful tools to research keyword labeling. SEO Site Tools and SEO Quake.
SEO Quake will tell you the density of your keywords. This is valuable because the higher the density, the more the page is focused on that keyword and the more likely it is to come up on the first page organically.
Getting your web site's SEO in order can be very challenging. But the rewards of higher traffic and conversion into customers will make it all worthwhile.
Vist us online to learn more: http://www.where2getit.com/solutions/search-locator/#SEO Follow us on Facebook/where2getit or Twitter/where2getit
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